Strangely, there are few marketing CRMs (Customer Relationship Managers) that are compliant with Canadian healthcare privacy laws. Specifically, PHIPA (Personal Health Information Protection Act).

While there are a few EMRs (Electronic Medical Records) and clinical practice management tools that are PHIPA-compliant, actual marketing tools are almost never setup to protect patient data. If you work in healthcare, then you know that data security is a huge issue that requires thoughtful planning.

Tools like Hubspot, Mailchimp, Pipedrive, and the majority of the most common marketing tools are NOT actually PHIPA compliant, nor can they be setup to be compliant.

After much searching and inquiries, all of our healthcare clients inevitably land on Zoho Marketing Plus for things like landing pages, contact lists, email automations, SMS, and other marketing tools. For clients that need something more robust that also allows you to manage tickets, 2-way communication with patients, and still includes the marketing tools, Zoho CRM Plus is a great option too.

In order to become PHIPA-compliant, you’ll need to contact Zoho’s team to request the forms and setup the extra layer of protection.

If you need PHIPA-compliant marketing tools, check them out at the links below: